Privacy policy

We attach great importance to the transparent handling of personal data. This privacy policy provides information about what personal data we collect, for what purpose and to whom we pass it on. To ensure a high level of transparency, this privacy policy is regularly reviewed and updated.

1. Which services we use
  • Font Awesome
  • Shopping basket function (Cart Functionality)
  • Google Maps
  • YouTube
  • WordPress
2. Contact information

If you have any questions or concerns about the protection of your data by us, you can contact us at any time by e-mail at Responsible for the data processing that takes place via this website is
Mindful Archery EF
Drusbergstrasse 96
8530 Zurich

3. General principles
3.1 What data we collect from you and from whom we receive this data

First and foremost, we process personal data that you transmit to us or that we collect when operating our website. We may also receive personal data about you from third parties. These can be the following categories:
  • Personal master data (name, address, date of birth, etc.);
  • Contact details (mobile phone number, e-mail address, etc.);
  • Financial data (e.g. account details);
  • Online identifiers (e.g. cookie identifiers, IP addresses);
  • Location and traffic data;
  • Audio and image recordings;
  • particularly sensitive data (e.g. biometric data or information about your health).
3.2 Under what conditions do we process your data?

We treat your data confidentially and in accordance with the purposes set out in this privacy policy. We pay attention to transparent and proportionate processing. If, exceptionally, we are not able to comply with these principles, the data processing may still be lawful because there is a justification. One possible justification is the following:
  • Your authorisation;
  • the performance of a contract or pre-contractual measures;
  • our legitimate interests, provided that your interests do not prevail.
3.3 How can you withdraw your consent?

If you have given us your consent to process your personal data for specific purposes, we will process your data within the scope of this consent, unless we have another justification. You can withdraw your consent at any time by sending an e-mail to the address given in the legal notice. Data processing that has already taken place is not affected by this.

3.4 In which cases can we pass on your data to third parties?
a. Principle

We may need to use the services of third parties or affiliated companies and commission them to process your data (so-called processors). Categories of recipients are named:
  • Accounting, fiduciary and auditing company;
  • Consultancy firms (legal advice, taxes, etc.);
  • IT service provider (web hosting, support, cloud services, website design, etc.);
  • Payment service provider;
  • Provider of tracking, conversion and advertising services.
We ensure that these third parties and our affiliated companies comply with data protection requirements and treat your personal data confidentially. We may also be obliged to disclose your personal data to authorities.  

b. Visiting our social media channels

We may have embedded links to our social media channels on our website. This is visible to you in each case (typically via corresponding symbols). If you click on the icons, you will be redirected to our social media channels. In this case, the social media providers will learn that you are accessing their platform from our website. The social media providers can use the data collected in this way for their own purposes. We would like to point out that we have no knowledge of the content of the transmitted data or its use by the operators.

c. Transfer abroad

Under certain circumstances, your personal data may be transferred to companies abroad as part of order processing. These companies are obliged to protect data to the same extent as we are. The transmission can take place worldwide. If the level of data protection does not correspond to that in Switzerland, we carry out a prior risk assessment and contractually ensure that the same level of protection is guaranteed as in Switzerland (e.g. by means of the new standard contractual clauses of the EU Commission or other legally prescribed measures). If our risk assessment is negative, we will take additional technical measures to protect your data. You can access the EU Commission’s standard contractual clauses at the following link.

3.5 How long do we keep your data?

We only store personal data for as long as is necessary to fulfil the individual purposes for which the data was collected. Data that we store when you visit our website is retained for twelve months. An exception applies to analysis and tracking data, which can be stored for longer. We store contract data for longer, as we are obliged to do so by law. In particular, we must store business communications, concluded contracts and accounting documents for up to 10 years. If we no longer need such data from you to provide the services, the data will be blocked and we will only use it for accounting and tax purposes.

3.6 How do we protect your data?

We will keep your data secure and take all reasonable steps to protect your data from loss, access, misuse or alteration. Our contractual partners and employees who have access to your data are obliged to comply with data protection regulations. In some cases it will be necessary for us to pass on your enquiries to companies associated with us. Your data will also be treated confidentially in these cases. Within our website, we use the SSL (Secure Socket Layer) method in conjunction with the highest level of encryption supported by your browser.

3.7 What rights do you have?
a. Right to information

You can request information about the data we have stored about you at any time. Please send your request for information together with proof of identity to You also have the right to receive your data in a commonly used file format if we process your data automatically and if:
  • You have given your consent to the processing of this data; or
  • You have disclosed data in connection with the conclusion or fulfilment of a contract.
We may restrict or refuse to provide information or data if this conflicts with our legal obligations, our own legitimate interests, public interests or the interests of a third party. The processing of your application is subject to the statutory processing period of 30 days. However, we may extend this period due to a high volume of enquiries, for legal or technical reasons or because we need more detailed information from you. You will be informed of the extension of the deadline in good time, at least in text form.

b. Cancellation and rectification

You have the option of requesting the deletion or correction of your data at any time. We may reject the request if we are required by law to store the data for a longer period or to store it unchanged or if your request conflicts with an authorisation requirement. Please note that the exercise of your rights may be in conflict with contractual agreements and may have corresponding effects on the execution of the contract (e.g. premature cancellation of the contract or cost consequences). c. Legal process If you are affected by the processing of personal data, you have the right to enforce your rights in court or to file a complaint with the competent supervisory authority. The competent supervisory authority in Switzerland is the Federal Data Protection and Information Commissioner:

3.8 Changes to the privacy policy

We may change this privacy policy at any time. The changes will be published on , you will not be informed separately.

4. Individual data processing operations

4.1 Provision of the website and creation of log files
What information do we receive and how do we use it?

When you visit, certain data is automatically stored on our servers or on servers of services and products that we purchase and/or have installed for system administration, statistical, backup or tracking purposes. These are:
  • the name of your internet service provider;
  • Your IP address (under certain circumstances);
  • the version of your browser software;
  • the operating system of the computer used to access the URL;
  • the date and time of access;
  • the website from which you are visiting URL;
  • the search terms you used to find the URL.
Why are we allowed to process this data?

This data cannot be assigned to a specific person and is not merged with other data sources. The log files are stored in order to guarantee the functionality of the website and to ensure the security of our information technology systems. This is our legitimate interest.

How can you prevent data collection?

The data is only stored for as long as is necessary to fulfil the purpose for which it was collected. Accordingly, the data is deleted at the end of each session. The storage of log files is absolutely necessary for the operation of the website; you therefore have no option to object to this.

4.2 Font Awesome

Font Awesome is operated by Fonticons, Inc. located at 6 Porter Road, Apartment 3R, Cambridge, MA 02140, USA. Font Awesome is a collection of scalable vector icons that allows website developers to integrate various icons and social logos on their websites. We use Font Awesome to integrate visual icons on our website. This may include, for example, icons for user interfaces, social media links or other graphical representations that improve the design and user experience of our website. Font Awesome can download web fonts from the servers of Fonticons, Inc. when a user visits our website. The user’s IP address is sent to Fonticons, Inc. This is necessary so that the user’s web browser can display the Font Awesome icons correctly. Fonticons, Inc. only stores the IP addresses of users for a short time and solely for the purpose of providing the Font Awesome icons. No further storage or analysis takes place.

4.3 Shopping basket function (Cart Functionality)

Our website offers a shopping basket function that enables visitors to select products or services and reserve them for purchase. During this process, data on the selected products, the quantity and the total price can be saved. To facilitate the purchase process, our website may also store information such as your name, delivery and billing address, e-mail address and other data relevant to the purchase. This data is used to facilitate the purchasing process and provide you with a seamless user experience. The data collected as part of the shopping basket functionality is stored on our servers and is only accessible to authorised persons who are responsible for managing and processing orders. This data will not be passed on to third parties without your express consent, unless this is required by law or necessary for the fulfilment of the contract, e.g. for the delivery of the ordered products by a third-party provider. To improve the user experience, our website also uses cookies that allow the contents of your shopping basket to be saved, even if you leave the website and return later. You can delete or block these cookies at any time via your browser settings.

4.4 Google Maps

On our website, we use Google Maps, a map service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). Google Maps enables us to integrate interactive maps directly into the website and allows you to use the map function conveniently, for example to search for a location or to plan your journey. By visiting the website, Google receives the information that you have accessed the corresponding subpage of our website. In addition, further data, in particular your IP address, is transmitted to Google and stored on Google servers. These servers may be located in the USA or other countries. This takes place regardless of whether Google provides a user account through which you are logged in or whether no user account exists. Google stores your data as user profiles and uses them for the purposes of advertising, market research and/or the customised design of its website. Such an analysis is carried out in particular (even for users who are not logged in) to provide customised advertising. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right.

4.5 YouTube

Videos from YouTube, a platform of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”), are integrated on our website. When you view the videos or click on the play button, data, including your IP address and information about the browser you are using, is transmitted to Google’s servers and stored there. This data is used to provide the video, monitor performance and improve the user experience. If you are logged in to your YouTube account, you enable YouTube to assign your surfing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account.

4.6 WordPress

Our website is based on the WordPress platform, a content management system developed by Automattic Inc, 60 29th Street #343, San Francisco, CA 94110, USA. WordPress enables us to create, manage and publish content. When you use our website, which is based on WordPress, various data, including your IP address, the date and time of access and information about the browser you are using, may be collected and stored. This data is mainly used for administrative purposes and to ensure the trouble-free operation of the website. Some WordPress functions, such as comments or contact forms, may collect additional personal data when you use them.